Start with the result you need
If the site is changing over time, begin with construction progress or a year-long campaign. If the audience needs to understand a business, choose commercial brand production. Property and aerial services focus on a place and its setting, while ground production and editing connect the material into a finished story. You can combine services in a single brief. The important decisions are the location, audience, timing and outputs—not choosing a perfect label before you have spoken with Stan.