A creative brief tied to one clear audience
05 / COMMERCIAL BRAND FILMS
Commercial Brand Films in Ottawa
Put your people, process and place at the centre of a commercial story.
Plan this project
- Based in
- Ottawa, Ontario
- Your contact
- Stan Kozniewski · Hayle partner
- Next step
- Preliminary estimate + personal review
SHAPE THE SCOPE
What we plan together.
A planned shoot with an agreed primary story
A finished brand film with a defined review round
Optional interview, social-version and location add-ons
IN THIS PAGE
Give the audience a reason to care Plan people, places and the filming day Build delivery around the channels you use Learn from real portfolio examplesGive the audience a reason to care
A useful brand film explains something specific: what a business does, how its work feels, or why a place matters. Before planning shots, identify the viewer and the action you want the film to support. A homepage introduction, a product story and a recruitment piece need different structures. Stan Kozniewski brings filming and creative planning together as a Hayle partner. The brief can combine aerial context, ground footage and editing into one coordinated production.
Plan people, places and the filming day
Share the locations, contributors, schedule and any brand requirements. Interviews need preparation and sound; working businesses need a capture plan that fits customers and staff. A short planning conversation can identify which scenes are essential and which would be useful if time allows. Full commercial productions retain a starting point of $3,000 before tax. The preliminary range changes with capture scope and additions; the final proposal defines the production rather than treating a starting price as an all-inclusive promise.
Build delivery around the channels you use
Decide where the primary film will live and which shorter versions are useful. A vertical edit may need a different composition, stronger opening or captions. A presentation version may need room for the story to breathe. Planning those outputs before filming avoids trying to force every shot into every screen. Music, supplied logos, contributor permission, revision rounds and usage rights are agreed as part of the scope. Performance results and advertising outcomes are not guaranteed by a film.
Learn from real portfolio examples
Rolling Luxury shows narrative commercial storytelling; Wash Dudes connects an exterior-service business with its work; Lux Luminaire uses after-dark lighting as the subject. These references help identify the tone and approach that suit your brief. Your production is scoped to your own audience, place and resources. Use the estimate form to describe the message, then review the plan directly with Stan.
BEFORE YOU BEGIN
A few useful answers.
How do I begin?+
Send the location, your goal and a preferred date through the project form. You can review a preliminary range before providing contact details. Stan confirms the practical scope personally.
Is the online estimate a confirmed booking?+
No. The range is a planning estimate. Your location, access, requirements and deliverables are reviewed before a final proposal and booking.
SEE THE APPROACH
Related work.
Rolling Luxury — Commercial Storytelling
A narrative commercial for Rolling Luxury, connecting performance, vehicle sequences and a finished social film.
Wash Dudes — Exterior Services Film
Aerial views give context to a residential exterior-services project for Wash Dudes, connecting the building, driveway and surrounding landscape.
Lux Luminaire — Lighting Showcase
A finished vertical film showing residential exterior lighting after dark, with views that connect the illuminated building to its surroundings.
LET’S SHAPE THE BRIEF